The Content & Docs team has two core goals:
We do this by:
The latest goals for marketing can be found on the Content Team page.
Content is the main pillar of our marketing strategy. Our strategy is to go deeper and create better content as we grow. We don't rely on AI. We don't take content in exchange for links. We don't have arbitrary volume goals .
So you've written a great piece of content. Now what? Here are various ways to spread the word:
Share a post using either your own account or the company account, but note that the company account will have dramatically less reach than your personal one. To post using the company account, use Buffer (ask Andy Vandervell to add you to it if you don't have access).
Tips for writing a good post:
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to see the rest after 250 characters. A blank new line counts as ~150 characters.Again, use Buffer to post from the company account.
Tips for writing a good post:
You can promote your post by buying sponsored slots in newsletters. Ian Vanagas has a list of newsletters and booked slots we can use to promote content. See sponsorships for more.
If you want to run a paid ad campaign on Reddit, Google, or Twitter, see the paid ads page.
It's a good idea to create an issue highlighting what you'd like to achieve in your campaign. Here's an example